Joanna entered the business world from Stanford University as a management consultant with Booz Allen’s Media and Technology practice. She became a serial start-up executive beginning in the late 1990s. She has launched many world’s “first” award winning media technology products: personalized video newscasts from ReacTV, advanced set top box media services via Moxi, and Viewer Created TV at Current TV. Her most recent executive role was running the Western operations for leading Japanese public mobile company DeNA as COO. Joanna is a board member of the most prominent female Executive group C200 and the preeminent angel investor group Broadway Angels.

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